At Marketing Informatics, the handling and use of data is a central function of our service to customers. Our primary goal is to use your data in the most productive way possible, and that begins with the way we handle your data. Security and privacy measures are powerful indicators of the respect you have for your customers and the respect we have for you — and in most cases, such measures increase your bottom line.
But your data isn't the only information tool we put at your disposal. As brokers recognized by Standard Rate and Data (SRDS), we have access to a vast array of specialty consumer and commercial lists from which your next customers might come. We see to it that our rich sources of data are being used efficiently and productively. Now that's Performance@work.™
Our data acquisition and management teams focus on the following:
- Database Development
- Database Segmentation
- SRDS / List Broker
- List Research & Acquisition
- Data Hygiene
- NCOA
- Merge Purge Processing
- Postal Presort Processing