Knowing your target audience - customers, employees, distributors or the public - is at the heart of any successful marketing strategy. That's why the research staff of Marketing Informatics will help you find the proper market, gather data and opinions, and help you make informed planning decisions.
As a member of the Market Research Association (MRA), the Marketing Informatics Research team adheres to industry standards while providing you the flexibility to explore options unique to your situation. After an initial consultation, a program will be designed that fits your business goals.
Our experienced team will work with you to clearly define your project goals, select the appropriate methodology to achieve the best results, collect relevant data, and develop a comprehensive analysis with recommendations on how to apply results to your specific situation.
Our research teams focus on the following:
- Primary and Secondary
- Attitudinal
- Focus Groups
- Surveys: Phone, Mail, Email
- Customer Intercepts
- 1-1 Interviewing
- Brand Awareness and Perceptions
- Creative Preference