Sell on the web?
Many of our clients do very well on the Internet.
But, what they have discovered is that lead generation on the web has some limitations: your prospective customers must be found. To some extent, you can do that with advertising keywords, purchasing leads from aggregators or using email lists. Regardless, you are missing out on the opportunity to begin a conversation with many of your prospects if you aren’t looking outside the web.
For many organizations, sending targeted mail is the most effective method of reaching their best prospects. A letter, a “buck slip” enclosure, a toll-free number and a landing page URL make for a powerful combination of response mechanisms.
Not long ago, many were predicting the END of direct mail. Now, many of those same prognosticators are predicting the end of e-mail marketing, because the increasingly sophisticated spam filter is expected to eventually and finally defeat it.
Meanwhile, our printing presses, our inserters, and our addressing machines are humming right along, while we continue to build increasingly accurate methods of profiling your prospects and segmenting universes so that your marketing dollar gets more “bang” for the buck.
Let’s talk about how we can make this happen for you.
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