SMART BLAST

In the not-so-long-ago "good old" days, the world was a much bigger place. No Internet. No email. No cell phones. No DVD or VHS and just a handful of TV channels.

Taking a stroll to the mailbox was a special moment in everyone’s day. Personal letters, postcards, packages, and other goodies often waited. Would today be the day for something special from a family member, a love interest, or something you ordered through the mail? Each and every day, the mail delivered at home was the potential source of something great.

In today’s global village, we have more communication options than we can manage. Yet, the daily home mail delivery still holds the possibility of being special.

Are you doing your part to make your customer’s mail experience special?

Today’s marketing mail can lift your customer’s spirits it if provides a means to help them solve a problem, if it brings them closer to a desired acquisition, or if it leads them on a new and interesting path. Isn’t that what we’re trying to do with our mailings?

"Junk mail", on the other hand, results when the just-out-of-college IT hotshot receives an offer to purchase a home in a retirement community, when the mother of high school children is solicited for a pre-school magazine subscription, or when your current customer receives multiple offers to sign up for what they’ve already signed up for.

The intelligence needed to properly target and present an offer is more available than ever. Using this intelligence is the best way to make your customer’s day. Do it well and chances are they’ll respond.

And doesn’t that make your day a little better too?