|
Spark. Spice. Pizzazz. Razzle-dazzle. Sizzle.
Call it whatever you want, but you know you want more of it. In your direct marketing, that is. We’re always looking for ways to spice up direct mail without adding too much expense.
One of the most common formats, the letter pack, can get pretty boring for your customer. But if you’re looking to add some pizzazz without drastically changing your current package, a new insert may be exactly what you need. DM News ran a great case study its June 9 issue about how 1-800-Flowers.com is using inserts to its advantage.
Some of the key benefits of adding an insert, as mentioned in the article, are:
- Increasing marketing real estate while keeping postage costs down
- Combining offers
- Focus on value
- Call to action
When it comes to a letter pack, inserts – or buckslips, if you prefer that term – are often small, require little or no folding, aren’t on fancy paper stock, and because of their size, several can be printed on one sheet – all of which make your printing cost very low.
Still unsure if this is the sizzle you need? Call us – we’ve seen a big variety of packages, so we can help shed extra light on what could work for you.
|
