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I've been waiting nearly a year to tell you about this.
While Marketing Informatics has always been in the business of using analytics and information-industry resources to provide better direct mail targeting, for the last 11 months, we've been developing a more specific tool.
It's called Smart Proximity Marketing™. And it's ready now.
It's a makeover for your new customer acquisition program, using direct mail marketing and the natural psychology of consumers' buying habits. Who can most benefit from SPM™? Any company that operates its business from a brick-and-mortar location, whether that be one building or dozens.
It's all about location, location, location.
When you think, "Where do we go for dinner tonight?" you begin processing your options by thinking directionally. You think in terms of the areas that naturally fall into your day-to-day thinking. A certain side of town. A particular cluster of restaurants.
Your customers think the same way. So SPM uses the natural distribution of YOUR customers to develop a smarter direct mail plan for targeting new prospects. It goes beyond both the radius approach and even zip code marketing to define a "catchment" area from which your customers flow.
You get Customers from an Envelope™.
Ready to learn more? Just reply to this email or give me a call. I can't wait to fill you in on more of the details.
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